That’s yours to set and it’s paid straight to Meta on your own card — we never touch it or mark it up. We’ll recommend a realistic starting budget on the call based on your margins and how competitive your niche is. Spending too little is the most common reason small campaigns fail, so we’d rather be honest about the floor before you commit.

No, and we’d rather be straight about it up front. You get 12 assets in month one — that’s your launch batch, and it exists to find the winning angle fast. Across months two to six you get a further 9 images and 3 videos, produced when the data calls for them: when a creative fatigues, when a new angle is worth testing, or when you’ve a new offer to push. That’s 24 assets over your first six months. Churning out twelve pieces every month regardless of need would be waste you’d be paying for, and we’d rather spend that budget on the ads themselves.

Fair question, and the answer isn’t that we cut corners on your account. We only run Meta, so there’s no learning curve on channels we half-know. We use AI through production — scripting, variations, first-pass edits — which is where the volume comes from, with human judgement on the strategy and the final quality check. And we’re a small team without account managers, a CBD office or the overheads you’d otherwise be funding. What you’re not buying is a big agency’s name on the invoice. What you are buying is a proper launch and someone who answers the phone.

Twelve assets means twelve different angles tested against each other in the first month, instead of one guess running until you give up on it. It also gives us a real read on what your market responds to — which is what every month afterwards is built on.

It helps enormously in service businesses — people buy from a face, especially property agents and personal trainers. But no, it isn’t mandatory. We can work with footage, stock, motion graphics and text-led video if you’d rather stay behind the camera.

Usually the opposite. Solo operators are exactly who this is built for, because you have no marketing team and no time to become one. If your average customer is worth very little, though, paid ads may not pay back — we’ll say so on the call rather than take the money.

Six months minimum on the core package, because meaningful creative testing genuinely takes that long and anyone promising results in week two is selling you something. After the six months it’s month to month. The email and automation add-on runs on a 12-month term, since those systems take longer to build and pay back.

No, and be careful with anyone who does. What we control is the quality and volume of creative, the testing discipline and the landing page. What we can’t control is your pricing, your market, or how fast you follow up. We’ll be straight with you about what the numbers are doing every month.

You do. The ad account is set up in your name, the pixel data is yours, and the creative we produce is yours to keep. If we stop working together you walk away with all of it.

Ads generate enquiries; the add-on makes sure they don’t go cold. Automated follow-up sequences, email campaigns and a GoHighLevel setup so every lead gets chased even when you’re with a client. It’s +S$800/month on top of the core package, on a 12-month term, and the GoHighLevel software subscription is billed to you directly.

Yes. Facebook and Instagram ads, with the creative and video built in. We’d rather do one channel properly than four badly — if you need Google Ads or SEO, we’ll tell you honestly that we’re not your agency for it.