Menu
SP Homes, a newly established B2C interior design firm in Singapore, aims to enhance brand awareness and credibility, generate leads from new homeowners, and establish itself as a leading provider of interior design services for this demographic.
Recognizing the need for branding and marketing assistance, SP Homes seeks an experienced external marketer to help develop strategies and campaigns targeting new homeowners who have recently acquired their HDB flat.
Our consultant developed a tailored marketing strategy, refining brand identity, executing marketing campaigns, and implementing lead generation tactics.
Developing a comprehensive marketing strategy aligned with business goals and target audience, accompanied by an appropriate budget allocation.
Create and execute an integrated marketing campaign, utilizing offline and online tactics to engage new homeowners throughout their home renovation journey.
Collaborating with renovation platforms to expand reach, generate leads, and access a wider audience of potential customers.
Implementing a social media marketing strategy encompassing organic and paid advertising on platforms like Facebook and Instagram, utilizing Meta Ads Manager for targeted ads.
The proposed tactics aim to elevate SP Homes’ brand presence, attract new homeowners, and solidify its position as a trusted provider of interior design services. SPHomes seeks to establish a strong foothold in the competitive market through strategic partnerships, targeted marketing efforts, and engaging events.
Implementation of the outlined strategies will involve thorough planning, execution, and evaluation to ensure alignment with business objectives and maximize effectiveness. Continuous refinement and adaptation will drive sustained growth and success for SP Homes in the B2C interior design industry.