Furntec

Goal:

Furntec, a newly established B2B carpentry company in Singapore, seeks to grow market share and establish a strong brand presence in a competitive industry where customers prioritize price and lead time. Furntec aims to command better pricing and gain a competitive edge by enhancing its brand recognition among interior designers.

Research:

Recognizing the importance of building brand awareness and an online presence, Furntec identifies the need for strategic marketing efforts to effectively reach and engage its target audience. They aim to leverage digital platforms and content marketing to showcase their expertise and eco-friendly offerings.

Action:

Our consultant developed a tailored marketing strategy, refining brand identity, executing marketing campaigns, and implementing lead generation tactics.

Building Brand Awareness:

Establishing a professional website and social media presence to specifically showcase Furntec’s services and values, targeting interior designers.

Driving Website Traffic:

Utilizing SEO optimisation and targeted social media ads to drive traffic to their website, capturing visitor information through content marketing and lead magnets.

Content Marketing:

Creating high-quality content highlighting Furntec’s eco-friendly materials, sustainability commitment, and carpentry expertise, distributed across websites, social media, and relevant platforms.

Social Media Marketing:

Engage with potential customers through social media platforms, run targeted ads, and showcase Furntec’s unique value proposition through engaging content.

Impact:

The proposed strategies aim to elevate Furntec’s brand visibility, attract potential customers, and differentiate the company in a competitive market. By effectively leveraging digital channels and content marketing, Furntec aims to establish itself as a trusted and preferred choice among interior designers.

Next Steps:

Implementation of the outlined strategies will involve:

  • Creating a Google My Business profile.
  • Establishing social media accounts.
  • Developing a one-page website.
  • Producing a corporate video.
  • Crafting professional marketing materials.

Continuous monitoring and optimization ensure Furntec’s marketing efforts align with its objectives, driving sustained growth and success in the B2B carpentry industry.