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Complete Healthcare International aims to increase brand awareness and credibility among international families in Singapore, generate leads from this demographic, and position itself as a leading holistic international healthcare provider.
The clinic recognizes the need for marketing strategies targeting international families and new arrivals in Singapore seeking holistic healthcare. The clinic needs an experienced marketer to prompt the clinic to seek external assistance.
Our consultant developed a tailored marketing strategy, refining brand identity, executing marketing campaigns, and implementing lead generation tactics.
Running targeted PPC ads on search engines to efficiently generate leads from users seeking quality international healthcare services.
Engaging potential customers through social media platforms, sharing informative content, running contests, and partnering with influencers to promote the clinic’s brand.
Engaging potential customers through social media platforms, sharing informative content, organizing contests, and collaborating with influencers to enhance brand visibility and drive traffic to the website.
Hosting and sponsoring relevant events such as health talks, workshops, and international school events to reach the target audience.
Establishing partnerships with businesses catering to international families in Singapore, such as international schools, relocation companies and International insurance providers, to broaden the reach andcross-promote services.
A 10% year-to-year positive growth during the COVID period.
Implementing these strategies and tactics is expected to yield positive outcomes, including increased brand visibility, lead generation, and positioning as a preferred healthcare provider among international families in Singapore. On going evaluation and refinement will be conducted to ensure the sustained effectiveness of the marketing efforts.