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Asiamedic Wellness Assessment Centre aims to increase brand awareness and credibility among the B2C corporate market in Singapore, generate B2C leads and attract walk-in patients to their wellness assessment Health screening services.
The center recognizes the need to shift its focus from the B2B to the B2C market to boost walk-in patient numbers. They acknowledge the necessity of hiring an experienced external marketer specialized in the B2C market to assist with this transition.
Our consultant developed a tailored marketing strategy, refining brand identity, executing marketing campaigns, and implementing lead generation tactics.
Optimizing the center’s website for relevant keywords and building backlinks to improve visibility and attract potential customers actively searching for wellness assessment services.
Running targeted PPC ads on search engines to efficiently reach potential customers seeking wellness assessment services in Singapore, generating leads and increasing walk-in patient numbers.
Engaging potential customers through social media platforms, sharing informative content, organizing contests, and collaborating with influencers to enhance brand visibility and drive traffic to the website.
Creating and publishing high-quality, educational content on the center’s website and blog to establish authority in the wellness industry and attract the target audience. Topics could include the benefits of wellness assessment, tips for maintaining health, and the latest wellness industry news.
The proposed tactics and services are expected to increase brand awareness, credibility, and lead generation for the center. By implementing these strategies, Asiamedic Wellness Assessment Centre aims to position itself as a leading provider of wellness assessment services, ultimately attracting more walk-in patients.
The center implements the outlined strategies and tactics, monitoring their effectiveness through key performance indicators. Continuous evaluation and adjustments will be made to ensure the sustained success of the marketing efforts in targeting the B2C market and increasing walk-in patient numbers.